Where does your sensitive data actually live? This Microsoft Learn blog post introduces Microsoft Purview, the unified platform for data security, governance, and compliance across multicloud environments. Read the blog post to see how Purview supports secure AI adoption.
What is Microsoft Purview and why does it matter in the era of AI?
Microsoft Purview is a unified platform of data security, governance, and compliance solutions designed for organizations operating in the era of AI. It helps you govern, protect, and manage data wherever it lives—on-premises, in the cloud, and across different applications and services.
Organizations are facing several challenges at once:
- Fragmented data spread across many systems
- Limited visibility into where sensitive data resides
- Rapid AI adoption that increases data exposure risks
- Blurring IT roles between security, compliance, and data teams
Microsoft Purview is built to address these issues by helping you:
- Gain visibility into data across your organization
- Safeguard and manage sensitive data throughout its lifecycle
- Govern data in more seamless and comprehensive ways
- Manage regulatory and compliance requirements
- Protect against oversharing and data leakage in generative AI scenarios
In short, Purview helps you rethink how you secure and govern data so you can adopt AI with more confidence, while keeping risk and compliance under control.
How does Microsoft Purview help secure data, especially with AI and generative AI apps?
Microsoft Purview provides a coordinated set of data security solutions that work together to protect data from creation through to archival or deletion, including in AI scenarios.
For day-to-day data protection, Purview includes:
- Data Loss Prevention (DLP) – Helps prevent accidental or inappropriate sharing of sensitive information.
- Data Security Investigations – Supports investigation and response when data security incidents occur.
- Information Barriers – Helps control which groups can communicate and share data with each other.
- Information Protection – Uses labels and policies to classify and protect sensitive data.
- Insider Risk Management – Helps detect and manage risky user activities involving data.
- Privileged Access Management – Controls and monitors high-risk, privileged access to data.
For AI-specific scenarios, Purview is designed to protect data wherever you use AI, including:
- Copilot experiences and agents
- Enterprise AI apps you build
- Other AI apps you adopt
In preview, Microsoft Data Security Posture Management (DSPM) extends this further by helping you:
- Discover where sensitive data lives across your digital estate
- Protect that data with appropriate controls
- Investigate and remediate sensitive data risks in both traditional apps and AI apps/agents
Together, these capabilities help you reimagine your AI data security strategy so you can move faster with AI while still managing risk and compliance.
What governance and compliance capabilities are available in Microsoft Purview?
Microsoft Purview goes beyond security to provide unified data governance and compliance across your data estate.
For data governance, Purview helps you manage and understand your data assets so you can unlock business value while maintaining control. Key solutions include:
- Microsoft Purview Data Map – Builds and maintains a map of your data estate so you can see where data resides and how it flows.
- Microsoft Purview Unified Catalog – Provides a central catalog of data assets to support discovery, reuse, and consistent governance.
For data compliance, Purview supports efforts to minimize compliance risk and meet regulatory requirements through:
- Audit – Captures and surfaces audit logs for investigations and compliance reporting.
- Communication Compliance – Helps monitor and manage communications for policy violations.
- Compliance Manager – Assists with assessing and managing compliance posture.
- Data Lifecycle Management – Applies retention and deletion policies to data.
- eDiscovery – Supports legal discovery and investigations.
- Records Management – Manages formal records in line with regulatory requirements.
Many capabilities are shared across Purview solutions, which helps reduce duplication and complexity. These include:
- Classifiers to automatically identify types of data
- Connectors to bring in data from multiple sources
- Data explorer and activity explorer for visibility into data and usage
- Sensitivity labels to classify and protect information consistently
All of this is accessible through the Microsoft Purview portal, which offers a consistent, streamlined experience for navigating data governance, security, and compliance capabilities. This helps organizations reshape how they manage data risk and regulatory obligations in a more integrated way.